The Great Indoors is an original YouTube series by Global Air Supplies that follows three indoor growers—an expert and two complete beginners—as they build their growing environments from the ground up. The series captures the entire process without shortcuts, documenting the successes, setbacks, and lessons learned along the way.
As Project Lead, I oversaw the series from initial concept through to completion, taking responsibility for strategic planning, creative direction, production management, and delivery. I developed the project proposal, managed the production timeline, wrote scripts for nearly 30 episodes, directed filming, hosted the series on camera, and supervised the technical aspects of production, including editing, lighting, and sound.
Beyond content creation, I led the wider creative vision of the project, coordinating with designers and web developers to establish a consistent brand identity and viewing experience across the video series, supporting website, print materials, and social media platforms including TikTok, YouTube, Instagram, and Facebook.
I also managed the project budget from planning through execution, developing cost estimates, allocating resources, and aligning expenditure with production timelines. This included budgeting for the construction of a custom filming set, sourcing new production equipment, and ensuring the project could achieve its creative goals while remaining financially efficient.
First Month Stats – YouTube Only
- Subscribers up 118%
- Viewership up 4,500%
- Watch Time up 640%
Watch the full series here.