Product Focus is an annual YouTube series exploring the products offered by Global Air Supplies, breaking down how they work, why they matter, and how they perform in real-world growing environments.
My Role
For Season 2, I took over the filming and post-production of the series, building on the improved visual quality introduced in Season 1 with new camera equipment and more advanced editing techniques. Across 45 episodes, I was responsible for filming, lighting, sound and editing.
What Set It Apart
The season introduced a stronger focus on motion graphics, using on-screen animation and visual explanations to make complex product information easier to understand. The aim was to turn product demonstrations into engaging pieces of educational content, giving the series its own visual identity while making each product the focus of the story.
Watch The Full Season Here